On my flight back from Seoul, I realised how much the way the air hostesses behave reflects the culture of the country that airline is based in. Other than the behaviour, their uniform also is very reflective of the culture. Although this is not the first time I have noticed this, it definitely sparked off a few ideas.



Korean Air + Lonely Planet = Informed Traveller + Brand Loyalty for the airline

I feel that flights like London-Seoul have a lot more potential in introducing the culture, language, food, places to see, etc. What if Lonely planet sponsored a bit of this experience where travellers would be introduced to Korean culture. This also presents itself as a rich design opportunity where tools could be designed for people to learn more about the culture faster (Culture Intro Kits).

Brand Partnerships seem to be the way in the future since being a lone ranger might just isolate the brand. If the trend is to sell a lifestyle then the strategy should be to sell an entire package of related products and not just one product.

Although we couldn't go out all through the week due to the workload, on Saturday we managed to get out and make up for most of it !