Currently I am working with a small studio called Exit Design run by a friend of mine, Karn Malhotra. Increasingly I am beginning to believe that the days of big company = capable company are gone. Its all about transparency now.

It doesn't make sense for you to be a 2 member company saying that you have 10 people working in your team just because you think the client will not give you the project otherwise. I think the client sees more value in you telling him at the outset itself that even though you are a 2 member company you have the capacity of putting together a team which can handle the project.

In my opinion, eventually the client is not concernd about the nuts and bolts of your company as long as you can deliver what you have promised. It is YOU who the client is dealing with, YOU are the face of your company and it is YOU who he needs to trust and put his faith in. One of the best ways to gain that trust & respect is through TRANSPARENCY - to be upfront about your assets but confident about your capability. This also takes the client by surprise sometimes but majority of the times, in a positive manner.

This is my belief as of now. I guess I'll know how true it really is only by way of practicing it more and more !