»creativity«

As designers, we all are expected to be 'creative' at all times! People assume that accessing the creative person inside us is as simple as using a vending machine - put a design brief into the slot and get a creative idea out of the delivery box. But it isn't that easy. Anyone in the creative industry will tell you that it takes effort, discipline & a well defined process to come out with that 'big idea'.

An interesting article that I found on Steve Pavlinas' blog addresses this issue by listing out a few pointers that help catalyse the creative productivity.

1. Define a clear purpose
2. Identify a compelling motive
3. Architect a worthy challenge
4. Provide a conducive environment
5. Allocate a committed block of time
6. Prevent interruptions and distractions
7. Master your tools

Read the entire article here with explanations and anecdotes for each of these 7 points.