»service«

After being impressed with ClearTrip as a web service, I am truly impressed with their blog. Even the fact that a company like that has a blog is awesome. Its great that ClearTrip realizes the need to connect with their customers. Companies that have blogs seem like they have are alive as opposed to companies that are represented only by their logos and the buildings that they operate out of.

What do they talk about in their blog? A variety of things - customer
feedback, business models, inspirational quotes, and many other things;
but the best part about it is that there is loads of emphasis on 'design'.

The fact that there these guys are 'design aware' is exciting. They recognze that its the simple user friendly design of the site, that is the driver of its success. Therefore the blog has a lot of design talk which is very educational. This to me is a great sign of things to come. I feel many companies will slowly realize the potential of design and give it the attention that is required.

Bravo ClearTrip for being one of the first !

With air travel becoming a common mode of transport for the masses air fares becoming cheaper by the day in India. To assist in getting the best fares, there are many sites cropping up online that allow users to compare and access fares across different airlines. One of these is ClearTrip.com



One of the first Indian web services companys' that I am inspired by. Not only do they have a very clean, simple and user friendly approach to the site but is a 'way of thinking' across the company.

Here I am writing this post sitting in the comforts of my home in Bangalore, India. There is really no place like home.

Although its been just 3 months that I've been away from Bangalore, it has changed a lot and it still is undergoing rapid change. With the huge influx of people coming in for jobs with many well established companies and industries, Bangalore which was known as a 'pensioners paradise' has now become a 'commuters nightmare'.

Bangalore definitely needs the Metro Rail as soon as possible. The Metro project in my opinion is very interesting in the context of Bangalore. I see it as a great opportunity to influence the behaviour and attitude of daily commuting. This is exactly where I feel a Service Design studio can play its part - in suggesting design specifications that allow behavioural change and also looks at economic opportunities within the service.

This reminds me of a Service Design Studio proposal I has written while applying for an entrepreneurship course in IIMB held in partnership with the British Council. (Will upload the presentation soon)